The Best Time To Post On Social Media In 2021
Start Posting Your Post In Right Time
Do you want to know the best time to post on social media? You’re in luck because today you’re going to get an answer! one of the best ways to maximize your chances for engagement is to post when your audience is actually logged in on social media.
In this post, we’ll take a look at the best times to post on Instagram, Facebook, Twitter, and LinkedIn backed by research from Sprouts Social’s 20,000 client case study.
Let’s start first by unpacking what it means to post at the best time.
What Does It Mean to Post At The Best Time?
The best time to post is the time and day where you have the max amount of active followers online.
How many active followers you have at any given time or day will depend on two things:
- The location or time zone of the bulk of your audience.
- The way of life of your audience.
These two things will influence when your followers will actually be online Alright, let’s look at the general best times to post on social media.
The Best Time To Post On Instagram
- The best day to post on Instagram: Wednesday
- The worst day to post on Instagram: Sunday
- The best time to post on Instagram: Wednesday at 11 a.m. and Friday between 10 a.m. — 11 a.m.
Both Facebook and Instagram claim Wednesday at 11 a.m. as the best day and time to post.
Although anytime between Tuesday and Thursday between 8 a.m. and 3 p.m. is considered safe.
Facebook’s usage, also like Instagram’s, trends lower on weekends.
Therefore, unless you have content that is specific to the weekend, we’d suggest posting it during the week. Also, try not to post before 7 a.m. or after 5 p.m. as these times generally see the lowest engagement throughout the week.
The Best Time To Post On Twitter
- The best day to post on Twitter: Wednesday and Thursday
- The worst day to post on Twitter: Saturday
- The best time to post on Twitter: Wednesday and Friday at 9 a.m.
In general, Monday through Friday between the hours of 8 a.m. and 4 p.m. are great times to post on Twitter.
As with previous platforms, engagement, and usage drop in the early morning, before 4 a.m., and in the late-night, after 10 p.m., on Twitter.
Specifically for Twitter, engagement does peak in the morning between 9 a.m. and 11 a.m. This is likely due to Twitter being looked at as a news platform and users checking it as one of their first morning activities.
The Best Time To Post On LinkedIn
- The best day to post on LinkedIn: Wednesday and Friday
- The worst day to post on LinkedIn: Sunday
- The best time to post on LinkedIn: Wednesday between 8–10 a.m. and 12 p.m., Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
Generally, between the hours of 8 a.m. and 2 p.m. on Tuesday through Friday is a safe time to post to get engagement. Monday is the one day of the workweek that gets less than desirable usage and engagement.
