Medium For Business Blogging
The Medium.com publishing platform, started in August of 2012 by Twitter co-founder Ev Williams, could be your new best friend for finding an audience and getting additional traffic to your site.
If you follow the steps below, I’ll show you how to get followers on Medium that will lead to additional traffic to your site without the need to write even more content or pay for traffic on another channel.
Everyone could use more traffic to their site.
Why not re-publish and repurpose your best, evergreen content on the Medium platform to get more followers to your site?
Medium has grown from over 92 Billion monthly unique visitors in 2021 to 153 million as of this year, according to SimilarWeb.com.
Preparing the Content for Medium
Before you go ahead and republish your business blog on Medium, you need to do a little prep work. Part of this will help you to avoid duplicate content problems, or at least benefit from the “best of both worlds” by using your valuable content more than once.
Put a Great Article Together
There’s no point in republishing business blogs that offer no value to the reader. On Medium, it’s all about quality; the more you offer, the bigger your following will be, and having a following is the key to getting traffic.
Don’t waste time republishing 300-word filler content. Write something really good. We always recommend that businesses create the longest and most detailed articles that they can.
Once you have great content, you can go ahead and publish it on your own website as you normally would, and then look at how it performs before you decide to syndicate it.
Let Search Engines Index the Original First
Google says that it will only display one version of a syndicated article. Unfortunately, you can’t choose which version will show up. That’s the main risk with posting content in more than one place; your business search result might get pushed out.
It’s best to wait for Google to index the original version of the article on your business blog before you repost it on Medium. That way, Google recognizes the original source, which may be sensible.
Some people recommend waiting two weeks for this. In my experience, you can get away with reposting after a few days. Just wait until your article appears in search before you go ahead and hit Publish on Medium.
And remember: your original may get knocked out of search, which is why the next section matters
Make Sure You’ve Got Internal Links
It’s good practice to put internal links in every blog post you write. When you republish a business blog on Medium, it makes even more sense to get a couple of links in the copy.
Why? Every reader that finds your blog on Medium will see exactly the same links that are in the original article. So by including them, you’re potentially increasing clicks to your website.
This is a really good way to promote other blog posts on your business website. Don’t rely on it for SEO, but think of it as a promotional tool for the rest of your blog.
Attribute All Your Images
Businesses are getting much better at using legal images and attributing the creators correctly.
It’s really important to include this information in your blog post so that it carries over when the images are republished on Medium. Don’t hide it away in alt text or captions that people tend to ignore.
Use Creative Commons’ guidelines for this. It sounds like hard work, but once you get into the habit, it’s really easy.
Don’t Go Overboard With Monetization
Medium’s official rules don’t forbid affiliate links. But they do forbid spam. One or two links may slip through, providing you put the effort into your content, but obvious and intensive monetization will almost certainly be spotted.
This comes back to posting high-quality blog posts that offer the Medium network genuine value. If your main aim is to market a particular product, your Publication may not last very long.
Think Beyond SEO
Link building is an essential part of SEO, but Medium is not going to solve your SEO problems. You should republish business blogs to start discussions and get your name out there as a writer. It isn’t an SEO tool.
Overall, it would be foolish to use Medium business blogging as a link generating tactic; outreach is a much better option, and will take less time.
Creating a Publication for Medium Business Blogging
Medium is designed to be fast and simple. You don’t need to spend time installing plugins or choosing themes. Instead, it’s built around high-quality content and a social networking component that helps you to build an audience quickly.
That’s why it’s a good idea to create a Publication for every business blog that you want to mirror on Medium. Having a publication tied to your brand helps you to build a readership, because other Medium users can follow your Publication to get updates on your future posts.
(It also means that you can post to separate branded Publications from one Medium login, which is handy.)
Importing Business Blogs to Medium
The reason I chose Medium for this how-to post is that it has a really simple import feature that makes syndication foolproof. You don’t need to copy and paste anything, and it automatically links back to the original content. (Still, it makes sense to allow time for the original to be indexed, which I’ve already covered.)
Now that you have a Publication, you can import your first post.
Click your user icon, and click Stories. Then, click the Import a Story button.
Paste in the URL of the blog post on your business website, like this: