LinkedIn Statistics Marketers Should Know in 2021
LinkedIn statistics for 2021
There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for 2021.
LinkedIn statistics look a little different than they do for some of the other social networks. It’s not the biggest social network or the one with the largest reach. Some of the numbers are smaller. At first glance, they may not seem as impressive for marketers looking to make a big impression.
But the 38 LinkedIn stats below prove that theory wrong. They show that this business-oriented network is in fact a must for marketers of both B2B and B2C products and services.
General LinkedIn statistics
1. LinkedIn turns 18 years old in 2021
The network officially launched on May 5, 2003: nine months before Facebook launched at Harvard. LinkedIn is the oldest of the major social networks still in use today.
2. LinkedIn has 33 offices and 15,800 employees
Those offices are located in more than 30 cities worldwide, including nine in the United States.
3. LinkedIn is available in 24 languages
This allows many global users to access the network in their native language.
4. Remote jobs on LinkedIn increased 2.5x from March to October 2020
And 15% of all job applications in the U.S. went to remote jobs in November 2020. These LinkedIn stats capture how the way we work changed in 2020.
With more business decision-makers and potential new hires working from home, online connections have become increasingly important for business this year.
4. LinkedIn is the most trusted social network in the U.S.
73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.
LinkedIn user stats
1. LinkedIn has 722 million members
To put that number in context, Instagram currently has 1 billion users, and Facebook has 2.74 billion. It’s not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
2. 57% of LinkedIn users are men, and 43% are women
Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience.
Note that LinkedIn does not report any genders other than male or female.
3. 76% of LinkedIn’s users are outside the U.S.
While the U.S. is LinkedIn’s biggest market at 174M users, the network has gained traction around the world.
LinkedIn’s members live in more than 200 countries. This includes 163 million users in Europe (including the UK), 196 million in the Asia Pacific, and 107 million in Latin America.
4. 40% of LinkedIn users change their job, company, or industry every 4 years
The potential market for your product is always shifting. Ad targeting is good, but targeting your ads too narrowly means you miss out on potential future decision-makers.
5. Bill Gates penned 50% of the 10 most engaging LinkedIn articles in November 2020
In fact, Gates often appears in the list of most engaging articles shared monthly in the LinkedIn Water Cooler Series. Yes, he benefits from name recognition. But he’s also known for tapping into the issues people care about right now.
Why should marketers care about Bill Gates’ success on LinkedIn? It’s a good opportunity to model success. Take a look at some of his content to see what you can learn from his approach.
LinkedIn usage stats
1. 40 million people use LinkedIn to search for jobs each week
If your company is hiring, your LinkedIn Page can be a key source of potential new employees.
When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say that virtual recruiting will continue when the pandemic is over.
2. 3 people are hired through LinkedIn every minute
If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. Any company planning to hire new employees in 2021 needs a polished LinkedIn Page.
3. LinkedIn saw a 55% increase in conversations among connections in 2020
That’s a year-over-year calculation for Q1 of the 2021 fiscal year. With connections unable to meet in person, they’re messaging each other more than ever on this business social network.
4. Content creation on LinkedIn increased 60% in 2020
Companies and individual LinkedIn members have ramped up their LinkedIn content to stay in touch with professional contacts and colleagues in this unprecedented year.
(Phew, we made it all the way to stat 16 before saying “unprecedented.”)
5. LinkedIn Live streams increased by 437% in 2020
That’s a year-over-year calculation for October 2020.
LinkedIn Live launched in February 2019 but really took off during this year of finding alternate ways to connect. The number of LinkedIn Live streams increased 89% from March to June alone.
18. 57% of LinkedIn’s traffic is mobile
This percentage hasn’t changed since 2018, so take it with a grain of salt.
However, it makes sense that LinkedIn’s user base would be more likely to use the network from a computer, since they may be browsing during working hours, or for work purposes.
19. LinkedIn has 15x more content impressions than job postings
Nine billion content impressions, to be precise.
LinkedIn has transitioned from being “just” a recruitment platform to being a professional network where people educate and inform themselves and learn about other companies in their industry.
