How To Drive Traffic To Your Website
If You Have An Website, Definitely You Need Traffic. Because Every Website Worthless without Traffic.
If you have a website, you’re going to want people to see it! In the digital marketing world, we refer to the collection of visitors to our website as “traffic”. Just like foot traffic in shopping malls, or car traffic on the highway passing a billboard, web traffic is important for selling products and services online. Without people seeing your website, nobody will use it!
Website traffic is important: it’s been called the “lifeblood of small businesses” by HuffPost. As a business owner, your goal is to convert people into customers. But if you don’t have any traffic on your website, you don’t have anybody to convert. You can’t survive without website traffic.
Many website owners have the same question: how do I get traffic to my website? We’ve compiled our favorite ways to get traffic: both free and paid.
Get Traffic to Your Website for Free with Social Media
The number of global social media users is expected to reach 2.5 billion this year, and your target audience is part of that gigantic number. Social media can be a great way to leverage some free website traffic–but only if you use it correctly.
How do you use social media posts and profiles to get traffic to your website for free?
First of all, it’s important that you explore multiple platforms.
Don’t limit yourself to just Facebook or Twitter. Also, check out Instagram, Linked In, Snapchat, and Pinterest.
Pinterest is a much bigger player in regards to web traffic than many people think. Thanks to the ripple effect of pins, Pinterest drives millions of visits to websites daily
Find a few platforms that your target audience frequents and then get going. You can easily get lots of free website traffic from your profiles on all of these social sites.
Pretty much every social platform offers a place for you to write a few lines about yourself and include a link. Don’t be afraid to shove this link in your visitor’s face; make it blatantly obvious that you want them to click.
By providing the link to your website and writing a brief, catchy hook about what you do, you can entice first-time visitors to click on the link.
Not only can you get more views from your social media profiles; you can also get more views from social media posts, which will pop up frequently in your followers’ feeds.
Organic Traffic Methods
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won’t have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it’s gone forever, there’s still a significant cost involved depending on your skill level.
#1 — Implement Good Search Engine Optimization (SEO)
Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover the nuances about SEO so that you’re engaging in the right type of traffic delivery strategies. You don’t want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
#2 — Write Insatiable Content
Content is king. As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
#3 — Answer Questions on Quora
Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about
#4 — Create YouTube Video Tutorials
YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
#5 — Get Social On Instagram
Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.
#6 — Leverage LinkedIn’s Publishing Platform
LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.
#7 — Post On Medium.com
Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.
#8 — Utilize Email Marketing
Email marketing is a great way to drive traffic to your site or your blog and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.
#9 — Update “Expired” Content On Your Website
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn’t already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
#10 — Create A Free Online Course
Creating a free course is a great way to drive traffic to your site. You can use Udemy, Teachable, or any number of websites out there in order to do this. Ensure the course delivers an enormous amount of value and then pushes and links students to additional content and offers on your site.
#11 — Create And Share High-Quality Infographics
Building high-quality infographics are simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.
#12 — Build Industry-Specific Surveys
I’m always linking to industry-specific surveys through content on my blog. This is a great way to draw in droves of links by delivering something of value. Ensure that it’s specific to your niche and relevant to the content on your site or blog and then share that survey with the world.
#13 — Focus On Mobile Usability
Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google’s Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines. You should also make sure that all your posts and content are AMP-specification ready.
#14 — Implement CDNs And Browser-Caching Tools
Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon’s AWS, MaxCDN, or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache, and others.
#15 — Create Free Webinars
Free webinars offer a great platform for driving traffic to your website. You can automate your sales presentation with webinar platforms like Demio, GoToWebinar, and others that exist out there. Use the time to deliver value while also directing viewers to your site and its content along with any offers.
