Build Your Content Marketing Strategy in 2021
create it by doing the following.
Today, we’re going to fully define content marketing, tell you why it is the BEST way to grow your business,
What is Content Marketing?
Content marketing is the use of content to market your business.
Content is anything that you create that users interact with — blogs, videos, infographics, social media posts, downloadable PDFs, and so on.
Content is the way that people get to know your business, in a non-invasive way. They consume your content, trust you as an authority, and are more likely to do business with you as a result.
How to Build Your Content Marketing Strategy
#1 Determine your brand story
The hardest part of content marketing is figuring out what in the world you’re going to talk about.
The easiest way to do this is to just start with the reason you started your company. Or, think about the problems your products solve.
Write-it out. Write out all the pain points your customers have that might lead to them buying your products or services.
Think about all of the questions people ask you when buying your products.
Your customers’ problems should be the focus of the content you will create. After all, they are the ones you’re trying to help.
#2 Develop Quality Content
Everyone thinks they have to create a million pieces of content to be successful at content marketing.
You don’t.
What you need is quality content.
Over 2.5 million pieces of content are being published every day.
Trust us, the world is not hurting for more content. What they want is quality content.
Quality content offers a unique perspective and undeniable value.
Don’t let this stress you out, all of the quality is right there in your brain.
That’s right, as the business owner, you’re the subject matter expert already.
All you have to do is take your expertise and show people your perspective.
It’s like going to BMW and talking directly to the person who designed BMW. You’ll probably get more value talking directly to the owner than you would talk to someone who just started last week.
If you can, get as involved in your content strategy as possible.
You are the expert.
You are who your customers want to hear from. You are the quality in your content.
This doesn’t mean you have to produce all of your content. In fact, many people don’t.
We could go on and on about how the biggest celebrities don’t even write their own books.
But what it does mean is that you should set the stage for your content. Just give high-level direction.
Share case studies with your content team about how you helped a customer get from A to B.
At a minimum, you need to demonstrate your expertise through your content in order to create value.
Then and only then, will your content be considered “quality content”.
#3 Include offers at every stage of your content
Every piece of quality content should move people closer to doing business with you.
For example, social media posts should eventually lead people to your website, or blog.
Your blog posts should eventually lead readers to subscribe to your email.
And your email list should eventually lead people back to your site to buy your stuff.
You can do this by creating value at every stage of your content. Don’t just tell people to join your email list, include a related offer at the end of your valuable content. Give people something in exchange for deepening their engagement with your company.
And this doesn’t have to be a 100-page eBook. It can literally be a 2–3 page guide or checklist that re-emphasizes the major points of your blog and goes a little further
#4 Promote your content
You will fall flat on your face if you produce great content that no one sees.
You must make sure that people see your content.
If you start from the ground up, you’ll probably have to start with some type of advertising.
For example, you can use social media ads, like boosted Facebook posts or promoted tweets to promote your content.
And over-time, this will lead to more blog traffic, in which you can encourage people to join your email list for more valuable content.
Promoting your content becomes very inexpensive once you accumulate a large number of email subscribers and social media followers.
Once you do, you can rely less on advertising to grow your brand
